PUMA and Hong Kong based artist Michael Lau are partnering together again after the first successfull collaboration in 2018. The inspiration of the collection, “SAMPLE,” documents the mental journey of the creator and expresses the interaction between the artist and the product. Michael’s aim is not to merely produce commercial products, rather he is intrigued by the idea of exploring a concept as it begins from scratch to finally creating a masterpiece. That, he believes, is where the fun lies. Collection pieces feature hand-drawn pencil graphics, graph paper textures, and other playful design references, resulting in products with a hand-made inspired look and feel.